★ StackMob is a SaaS platform, enabling mobile developers to build apps more quickly.
★ Started every campaign from a data-driven standpoint. Using Marketo, Salesforce, Sprout Social and Google Analytics to measure, monitor and adjust campaigns.
★ Developed targeted editorial calendar for StackMob, increasing visits to our blog by 390%.
★ Created content strategy to fill the funnel and developing lead nurturing campaigns to pull prospects through the sales funnel.
★ Partnered with the business development team to create compelling marketing communications including case studies, sales materials, website content, newsletters, webinars, social media content and speaking engagement presentations.